Hospitality marketing Essay Example | Topics and Well Written Essays - 500 words - 1

Hospitality marketing - Essay Example There are different strategies that hotels can utilize to position the firm so that the business can thrive and become profitable. A way for hotels to optimize their usage is by offering lower prices for its idle rooms during weak visiting seasons. This can be achieved by using an online strategy that matches the customer desire price with the offerings of the hotel. The use of various marketing channels such as the written press, online ads, and cellular advertising can help companies ensure that customers visit the facilities of the hotel. Online advertising has become the hottest and most cost effective advertising strategy marketers are using today. To strengthen a company’s position the brand of the firm must be well recognized by the general public. The use of online advertising is a very effective way to get the word out about the services the company offers. It is imperative for companies to have professional websites that have lots of pictures of the hotel, provides the firm’s prices, and enables users to make sales and reservations online. In the United States e-commerce sales are expect ed to reach $269.8 billion by 2015 (Plunkettresearchonline). Companies in the hospitality industry must position its services to take advantage of holidays and special events. The use of cellular advertising can be use to let the local customers know of a special sale event such as half price rooms during Valentine’s Day. Keeping a database of the addresses and phone numbers of customers can be very beneficial in the marketing efforts of the company Based on Pareto’s rule 80% of firm’s business comes from 20% of its customers. Achieving a higher customer retention rate in the hospitality industry is critical to its success. Another way to improve the positioning of a hotel is by having superb customer service and food services. The quality of the food of the restaurant of the hotel must be

Safe Schools and Emergency Actions Assignment Example | Topics and Well Written Essays - 500 words

Safe Schools and Emergency Actions - Assignment Example 6. Classrooms need to be kept tidy. Walking areas need to be clear and there needs to be an area for the students to keep his or her belongings. Shop and lab classroom settings require students and teacher to wear well-fitted clothing to avoid knocking things over or getting caught. 7. Students must use proper eyewear and have eyewear available when needed. 8. Flammable materials and alcohol burners need to be used with care and under close supervision. Candles and other hot items need to be used with extreme caution. 9. Teachers are required to have a fully equipped first aid kit and the kit is to be purchased by the teacher with the teachers own funds. 10. Examples of emergency situations need to be posted where everyone can see. Students and teachers need to be knowledgeable of what to do in an accident situation. 11. An ABC type fire extinguisher needs to be up to date and accessible in each classroom in case of an emergency. 12. Waste that cannot be thrown in a regular trash bag must be disposed of properly and abide by the school's code of conduct for disposing of the substance. 13. All cupboards, drawers, and cabinets in the classroom need to be labeled with proper labels to ensure the ease of use. 14. Never is it acceptable for students to taste any substance created or used unless the substance has first been approved. 15. Dangerous substances such as animals, plants, chemicals or items that can be sued as a weapon are allowed to be accessed by the students. These items should be prohibited. 16. Dead animals are not allowed in the classroom or allowed to be handled by the students unless instructed. 17. Animals and other live creatures need to be handled by students with extreme caution. Students must wash after handling any animals to prevent the spreading of diseases that some animals may carry. 18. Student need to be seated in an area where large items will not be over the students heads. This prevents injury from a heavy falling object. 19. Climbing is prohibited to avoid the chance of a student falling and obtaining an injury.